Sport Communication: A Multidimensional Assessment of the Field’s Development

Author:

Abeza Gashaw1,O’Reilly Norm2,Nadeau John3

Affiliation:

1. 1University of OttawaCanada

2. 2Ohio UniversityUSA

3. 3Nipissing UniversityCanada

Abstract

Sport and communication have existed since humans began interacting with one another, with organized sport and planned communication formalized for hundreds of years. However, social science scholars have only taken a high-level of interest in sport communication over the past decade. Over the past 10 years, much has been written and researched in the field, and its formalization continues, justifying a need for a review of its current status and the articulation of its future directions. Thus, this article identifies and critically discusses the developments in the field of sport communication in terms of its academic infrastructures and the resulting body of knowledge. It also assesses how the field’s developments are affecting scholarly advancements and identifies areas of “disciplinary pain.” The work concludes by providing suggestions for future research.

Publisher

Human Kinetics

Subject

Tourism, Leisure and Hospitality Management,Communication,Business and International Management

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