Self-Categorization and Sport Management Students: Perceptions of Industry and Discipline by Self-Identified Gender

Abstract

Previous research has identified the saliency of gendered experiences in sport industry and educational settings. Drawing from self-categorization theory to better understand the impact of in- and out-group membership on experiences and perceptions, the purpose of this study was to examine college students’ perceptions of gender in both the sport industry and their sport management discipline. Data were collected from a sport management student population at a moderately sized, urban-serving university using an exploratory questionnaire. Descriptive and bivariate results indicate statistically significant differences in perceptions of equality, fairness, and experiences between male and female sport management students. Results, which are in alignment with previous research, are discussed along with study limitations.