1. Social media usage during live sport consumption: Generation gap and gender differences among season ticket holders;Abdourazakou, Y.,2020
2. The role of social media in the co-creation of value in relationship marketing: A multi-domain study;Abeza, G.,2020
3. Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL;Abeza, G.,2019
4. The influence of Facebook engagement on relationship quality and consumer behavior in the National Basketball Association;Achen, R.M.,2016
5. Measuring social media marketing: Moving towards a relationship-marketing approach;Achen, R.M.,2017