Black Lives Matter to the NBA: The Impact of Sport Fanship and Political Affiliation on the Perception of the NBA’s Racial Justice Initiatives During the 2020 Playoff Bubble
Author:
Affiliation:
1. Alabama Program in Sports Communication, Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, AL, USA
2. University of Kentucky, Lexington, KY, USA
3. University of Alabama, Tuscaloosa, AL, USA
Abstract
Publisher
Human Kinetics
Subject
Tourism, Leisure and Hospitality Management,Communication,Business and International Management
Link
https://journals.humankinetics.com/downloadpdf/journals/ijsc/aop/article-10.1123-ijsc.2022-0150/article-10.1123-ijsc.2022-0150.xml
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2. The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective;Asada, A.,2021
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4. Conditioning effect of prior reputation on perception of corporate giving;Bae, J.,2006
5. NBA rating drop not due to blowback over players’ activism, poll suggests;Beer, T.,2020
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1. Perceptions of Athlete Activism and Contentious Issues: Parasocial Relationships, Involvement, and Athlete-Cause Fit as Motivation for Cause Support;Journal of Public Relations Research;2024-08
2. The Role of Gender in Evaluating Athletes’ Endorsements of Corporate Social Advocacy Initiatives;Communication & Sport;2024-01-24
3. Struggle in the Bubble: The National Basketball Association’s Response to Player Activism in the 2020 Bubble;Sociology of Sport Journal;2023
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