1. Consumer movement toward sports betting,2019
2. 2020 survey of American sports bettors,2020
3. Americans’ 2021 NFL betting plans: Betting driven by expansion of legal sports betting, increased fan enthusiasm,2021a
4. Bringing sports betting consumers back onshore,2021b
5. Multidimensional segmentation at work: Driving an operational model that integrates customer segmentation with customer management;Badgett, M.,2005