Exploring the Factors Influencing Motivation and Satisfaction of Video Game Players

Abstract

The focus of the article is the user motivation and satisfaction from playing video games. It covers the basic information on the video game player types and the video game market. The aim of this work is to assess the factors influencing the motivation and satisfaction from playing video games. The purpose of this study is to examine what elements influence motivation and satisfaction in the video game players and what aspects of playing video games are influenced by the gamers’ motivation. The study tested and applied a theoretical model in the context of video game players. To test the suggested research model, a structural equation modeling’s partial least squares approach was used. Data from the 1,400 video game players were gathered through an online survey. SmartPLS 4 was used to analyze the data set. The results indicated that the most accurate predictor of the players’ motivation is satisfaction, followed by openness of the world. Motivation predicted the users’ achievements, competitiveness, and long-term goals. The video game producers are especially interested in this research because the findings help better understand the motivation and satisfaction of video game players.