New Brands: Contextual Differences and Development of Brand Associations Over Time-Reference-Cited by-同舟云学术

New Brands: Contextual Differences and Development of Brand Associations Over Time

Published:2019-03 Issue:2 Volume:33 Page:133-147
ISSN:0888-4773
Container-title:Journal of Sport Management
language:en
Short-container-title:Journal of Sport Management

Author:

Daniels Jason¹,Kunkel Thilo¹,Karg Adam²

Affiliation:

1. Temple University

2. Swinburne University of Technology

Publisher

Human Kinetics

Subject

Organizational Behavior and Human Resource Management,Physical Therapy, Sports Therapy and Rehabilitation,Orthopedics and Sports Medicine,General Decision Sciences

Link

https://journals.humankinetics.com/doi/pdf/10.1123/jsm.2018-0218

Cited by 27 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Web of Science Core Collection;Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports);2024-02-17

2. Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective;Journal of Sport Management;2024-01-01

3. The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic;International Journal of Sport Communication;2023-12-01

4. Advancing understanding of individual-level brand management in sport;European Sport Management Quarterly;2023-11-02

5. Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption;Sport Marketing Quarterly;2023-09-01