HOW ATTITUDES, VISION AND ABILITY TO CAPTURE OPPORTUNITIES AFFECT STARTUPS’ BUSINESS CREATIVITY-Reference-Cited by-同舟云学术

HOW ATTITUDES, VISION AND ABILITY TO CAPTURE OPPORTUNITIES AFFECT STARTUPS’ BUSINESS CREATIVITY

Published:2020-06-19 Issue:2 Volume:13 Page:387-405
ISSN:2345-0479
Container-title:Creativity Studies
language:
Short-container-title:

Author:

Palos-Sanchez Pedro¹^ORCID,Saura José Ramón²^ORCID,Grilo Antonio³^ORCID,Ramirez Rafael Robina⁴^ORCID

Affiliation:

1. International University of La Rioja, Faculty of Business and Communication, Department of Business Organization, Marketing and Market Research, Av. de la Paz, 137, 26006 Logroño, Spain

2. Rey Juan Carlos University, Faculty of Social Sciences and Law, Department of Business Economics, Paseo Artilleros s/n, Madrid 28032, Spain

3. NOVA University Lisbon, Faculdade de Ciências e Tecnologia, Campus FCT/UNL, UNIDEMI, Monte da Caparica, 2829-519 Caparica, Portugal

4. University of Extremadura, Faculty of Business, Finance and Tourism, Department of Business Management and Sociology, 10071 Caceres, Spain

Abstract

This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an online questionnaire in 2018 and 2019. SmartPLS was used to create a model of the interactions between variables. The results obtained have important theoretical and practical implications as they add new findings to the current literature on the role played by different factors in the creativity processes used by startups. The model has a strong predictive power (R2 = 42.7%). This work describes internal factors such as the improvement in intellectual and attitudinal skills for identifying business opportunities as a preliminary step to taking creative business decisions, as well as shaping the future by coordinating potential efforts and actions.

Publisher

Vilnius Gediminas Technical University

Subject

Political Science and International Relations,Sociology and Political Science,Cultural Studies

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