IMPROVING PRODUCTIVITY OF CREATIVE ENTERPRISES THROUGH TOTAL QUALITY MANAGEMENT: A QUALITATIVE STUDY-Reference-Cited by-同舟云学术

IMPROVING PRODUCTIVITY OF CREATIVE ENTERPRISES THROUGH TOTAL QUALITY MANAGEMENT: A QUALITATIVE STUDY

Published:2023-05-12 Issue: Volume: Page:
ISSN:2029-929X
Container-title:International Scientific Conference „Business and Management“
language:
Short-container-title:

Author:

Rajeev Aahulnath Kottiyattil¹^ORCID

Affiliation:

1. Department of Business Administration, Turiba University, Graudu iela 68, Riga, Latvia

Abstract

The purpose of this study was to identify the most relevant characteristic elements of Total Quality Management (TQM) for creative enterprises. The scope of this study included review of 17 scientific articles to identify most frequently adopted TQM characteristic elements in context of creative enterprises. The study used qualitative research approach through which 11 TQM elements where identified and analyzed. The results were used to evaluate and identify the most crucial TQM elements for creative enterprises. The identified elements could improve the potential of the creative workforce. The study provides valuable insights for creative enterprises in implementing effective TQM practices.

Publisher

Vilnius Gediminas Technical University

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