A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS
Author:
Affiliation:
1. Department of Management, Faculty of Business Management, Vilnius Gediminas Technical University, Saulėtekio al. 11, Vilnius, Lithuania
2. Strategic Analysis Department, Cracow University of Economics, Krakow, Poland
Abstract
Publisher
Vilnius Gediminas Technical University
Reference57 articles.
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3. Awad, A. S., Ertugan, A., & Hyusein, A. (2022). Mode of collaboration between the pharmaceutical firms and pharmacists: An empirical investigation of social media marketing activities. Sustainability, 14(20), 13624. https://doi.org/10.3390/su142013624
4. Camilleri, M. A. (2017). Utilising content marketing metrics and social networks for academic visibility: Content marketing for academic impact. In Digital tools for academic branding and self-promotion (pp. 109-126). IGI Global. https://doi.org/10.4018/978-1-5225-0917-2.ch008
5. Castañeda, J. A., Frías-Jamilena, D. M., Rodríguez-Molina, M. A., & Jones, A. (2020). Online marketing effectiveness - the influence of information load and digital literacy, a cross-country comparison. Electronic Markets, 30, 759-773. https://doi.org/10.1007/s12525-019-00372-9
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