Įmonių Rinkodaros Programų Optimizavimo Modelis
Author:
Affiliation:
1. Vilniaus Gedimino technikos universitetas
Publisher
Vilnius Gediminas Technical University
Subject
Strategy and Management
Link
http://www.btp.vgtu.lt/index.php/btp/article/view/btp.2013.24/pdf
Reference32 articles.
1. DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE
2. The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector
3. Effectiveness of marketing expenditures: A brand level case study
4. Ryšių rinkodara per vartotojų lojalumo prizmę;Bivainis J;Business: Theory and Practice,2011
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