MODULINIO PROJEKTAVIMO TAIKYMO PASLAUGOMS PROBLEMATIKA / PROBLEMATIC OF SERVICE MODULARISATION

Abstract

Maintaining a competitive edge in today’s markets with short product life cycles and competitors quickly copying commercial success ideas is a significant challenge. Service organisations have to look for ways to quickly adapt to environmental changes and offer the most satisfying services to demanding and rushing customers. One of the possible ways to achieve these goals is to apply the principles of modular design to services. Although the modular design is widely used in the production of goods, its applicability to services has not yet been sufficiently researched. There is a lack of consensus on the terms used, there is no clear definition of the modular service system requirements, there are many doubts in the application of quantitative decision methods for modular service system management, and so forth. The article aims to identify the fundamental problems associated with the use of modular design for services. Based on the results of the analysis of the scientific literature, we propose a scheme describing the service system, and identify the important problematic issues related to the application of modular design to services. In this paper, we use methods of systematic analysis, abstraction, synthesis, and critical analysis.