Affiliation:
1. Department of Marketing and Design Communications, Institute of Marketing and Communication Sciences, Corvinus University of Budapest, Fővám tér 8, 1093 Budapest, Hungary
Abstract
Our goal is to introduce the term designcommunication written in one word, a creative, academically based design approach combining theory and practical experience as good as possible in various application settings, be it education, scientific research, concept, product or system development. Designcommunication provides a highly flexible framework and a sound methodological base beyond the familiar. Designcommunication, in other words, creating a connection as designing, is an approach that uses a holistic triple relation framework of opposing dimensions: material–immaterial, permanent–variable and survival–subsistence–development relations. This framework of relations is available and possibly applicable to anyone regardless of level and area of education. Introducing such a design approach to education opens new horizons of creative cooperation, as designcommunication facilitates the development of creativity, collaboration and communication as increasingly valued soft skills.
Publisher
Vilnius Gediminas Technical University
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