EXPRESSION AND ECONOMIC IMPACT OF INNOVATIVENESS IN THE TOURISM SECTOR

Abstract

The expression of innovation is captured in increasingly diverse processes. Both technological and non-tech-nological innovations are applied. This is because tourism businesses need to adapt to changing market conditions and to offer a new generation of modern services. Qualitative changes in tourism activities due to the availability of tech-nology for the general public also lead to an increasing degree of self-service when organising a trip, which inevitably affects changes in the number of jobs created by tourism and the distribution of income in tourism and tourism-related industries. By treating the current stage of tourism globalization as a stage of globalization based on information dis-semination and image engineering, where countries compete for the efficiency of information dissemination, it is im-portant to objectively assess the extent to which tourism innovativeness enhances the economic benefits of tourism. The aim of the research is to evaluate the economic impact caused by tourism innovativeness on the basis of the latest trends in the expression of tourism innovativeness. Regression analysis revealed that in 2012-2017, the indicators of tourism innovation had a direct and indirect economic impact.