TOWARDS A DYNAMIC ANALYSIS OF MULTIPLE-STORE SHOPPING: EVIDENCE FROM SPANISH PANEL DATA

Author:

Martínez-Caraballo Noemí1,Salvador Manuel2,Berné Carmen3,Gargallo Pilar2

Affiliation:

1. Dirección y Organización de Empresas, Centro Universitario de la Defensa, Academia General Militar,University of Zaragoza, Carretera de Huesca, s/n., 50090, Zaragoza, Spain

2. Estructura e Historia Económica y Economía Pública, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, Spain

3. Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa,University of Zaragoza, C/ Gran Vía, 2, 50005, Zaragoza, Spain

Abstract

This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period.

Publisher

Vilnius Gediminas Technical University

Subject

Economics and Econometrics,Business, Management and Accounting (miscellaneous)

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