FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING
Author:
Affiliation:
1. Department of Business Economic, Faculty of Business, Tafila Technical University, Tafila, Jordan
Abstract
Publisher
Vilnius Gediminas Technical University
Subject
Strategy and Management
Reference107 articles.
1. Abu Karsh, S., & Abufara, Y. (2020). The new era of financial technology in banking industry. Journal of Southwest Jiaotong University, 55(4), 1-13. https://doi.org/10.35741/issn.0258-2724.55.4.54
2. Al Ajlouni, A., & Al-Hakim, M. (2018). Financial technology in banking industry: Challenges and opportunities. In International Conference on Economics and Administrative Sciences ICEAS2018 (pp. 1-18). SSRN. https://doi.org/10.2139/ssrn.3340363
3. Al-Alawi, A. I., Saleh, Z. A., Al Saffar, E. M., & Wahab, F. (2021). Factors affecting consumers' online purchase intention through social media platforms in Saudi Arabia and Bahrain. AGJSR, 38(4), 241-259. https://2u.pw/SxH2qU
4. Al-Dmour, H., Asfour, F., Al-Dmour, R., & Al-Dmour, A. (2022). Validation of the impact of marketing knowledge management on business performance via digital financial innovation as a mediating factor. VINE Journal of Information and Knowledge Management Systems, 52(1), 33-56. https://doi.org/10.1108/VJIKMS-05-2020-0085
5. Al-Hakim, L & Al-Hamami, Z. (2017). Digital marketing and a course in achieving customer happiness. Ghari Journal of Economic and Administrative Sciences, 14(3), 189-233. https://www.iasj.net/iasj/download/49901a9fcff5a0f1
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