Affiliation:
1. O.M. Beketov National University of Urban Economy in Kharkiv
Abstract
The purpose of the article is to analyze the modern market of Ukraine during the martial law. Solutions for relocation of establishments to a new region are offered, with presented statistics and an analysis of why it is better to relocate your business now. Creation of a relevant concept, such as bistros, cafes, coffee shops due to the simplicity and comprehensibility of the main product and its low cost and adequate markup during realization. The government should help in the creation of a new establishment Justification of state support for the restaurant business. State policy in the field of restaurant business should be based on the system of macroeconomic indicators of social and economic efficiency of this type of activity. The revealed dynamics of macroeconomic indicators can be used both to determine trends in the restaurant industry and to assess the effectiveness and efficiency of state regulatory functions. Implementation of directions for improvement of state regulation of the RG is aimed at improving the conditions of conducting restaurant business in the country, attracting investments, creating new jobs, ensuring income to the country's budget. It is necessary to improve the system of regulatory mechanisms in the restaurant industry. Market mechanisms of state regulation: tax, monetary and currency policy mechanisms, regulation of prices and inflation for suppliers' goods, import-export policy for food industry products, state regulation of the labor market. Administrative mechanisms of state regulation: regulatory and legal regulation, program regulation, activity control, social policy of the state. The use of modern economic solutions such as locality (use of local product according to the season), zero waste (use of the product for 100% without unnecessary waste and removal of expenses) are an integral part of the modern gastronomic world. An analysis of the restaurant industry in western Ukraine, its uniqueness and methods of creating a new business in conditions of great competitiveness is briefly given. An illustrated scheme for the creation of a new institution, with an analysis of the economic policy of institutions in today's conditions. With an explanation of what food cost is, and this is the main indicator in calculating the cost of an establishment and a parameter that directly calculates profitability.
Keywords: relocate, restaurant business, business adaptation.
Publisher
O.M.Beketov National University of Urban Economy in Kharkiv
Subject
General Earth and Planetary Sciences,General Environmental Science
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