DEVELOPMENT OF PRINCIPLES FOR CONSTRUCTION OF ADAPTIVE SYSTEM OF MOTIVATION AND INCENTIVES FOR PERSONNEL MANAGEMENT OF HOSPITALITY ENTERPRISES

Abstract

The tourism industry in Ukraine is currently actively developing. This industry meets the tourist needs of the population and is one of the important factors in the receipt of funds in the country's budget and employment. The main component of the tourism industry is the hotel industry. According to statistics, the cost of hotel services is from 30% to 50% of all tourist costs. The national market of the hotel industry of Ukraine includes international hotel chains. The analysis of the development of the hotel industry of Ukraine shows that the competitiveness of domestic hotel enterprises with European and Asian enterprises is not at the proper level. This requires increasing the efficiency of their economic activities. Therefore, to ensure efficiency, the task of the national hotel chain is to increase the competitiveness of hospitality enterprises. One of the ways to solve this problem is personnel management, including through the introduction of staff motivation. According to statistics, only 5% of staff always work in the hotel business with high efficiency. Other people need constant supervision, regular monitoring of tasks. Based on this, the hospitality companies had a small number of employees who aim at high efficiency of the entire enterprise. This is an important issue. Currently, hospitality companies use two types of motivation: - material motivation; - intangible motivation. The methods of material motivation include material rewards: - at full load of the enterprise, - at overfulfillment of the plan of sale of hotel services, - in the form of the annual premium, etc. Types of material motivation do not exclude punishment of staff, such as fines. The types of intangible motivation currently used in hospitality enterprises include: - organization of corporate holidays, - congratulations to employees on anniversaries, - introduction of additional days off, etc. Such types of motivation are used, for example, in the network of HELIOPARK Hotels & Resorts, Holiday Inn. This problem can be solved by organizing certain methods of motivation into a single system. Such a system must be adaptive.