NAVIGATING MARKET DYNAMICS: A LONGITUDINAL STUDY OF ROMANIA'S LEADING PRINTING FIRMS

Abstract

In an era marked by rapid digital transformation, economic uncertainties, and the disruptive impact of the COVID-19 pandemic, understanding the mechanisms that contribute to organizational resilience is crucial for both academic inquiry and practical management. This longitudinal study scrutinizes the financial performance of all Romanian printing firms employing five or more individuals, spanning a four-year timeframe from 2019 to 2022. Situated within the overarching theoretical construct of organizational resilience, the research aims to evaluate how these firms have navigated the complexities of economic oscillations and sectoral digital transformation. Employing comprehensive statistical analyses, the study uncovers patterns of financial contraction and subsequent recovery, notably influenced by the disruptive events of the COVID-19 pandemic. Counter-cyclical profit dynamics and the relative stability of employee numbers are among the key findings. These results expand the understanding of financial resilience in the Romanian printing industry and offer nuanced insights for both academics and practitioners, particularly in the context of significant disruptive events like global pandemics