Strategic priorities for the development of personal services regional markets

Abstract

. Studies on regional service markets, their functioning processes, issues of economic efficiency, the result of which are personal services and measures of state support for these activities, are considered, but not enough attention is paid to issues devoted to the implementation of strategic priorities for the development of personal services regional markets. Personal services are defined from the position of personalization, i.e. through the concepts of “personal assistance”, “personal assistant”, “individual approach” and “individual action”, the subject of a personal service is a person. Personal services lead to an increase in the quality of services, an expansion of the range of services offered and, consequently, to greater consumer demand. The methodological basis of the study was based on the theoretical provisions of regional management and strategic planning, which contributes to the identification of long-term conditions and strategic priorities for the development of personal services regional markets. It is proved that the strategic priorities for the development of personal services regional markets include, firstly, the creation of a favorable business environment conducive to attracting investments into the region's economy, conducting business in the personal services sector; secondly, the creation of working conditions conducive to improving the quality and standard of living of the population, and accordingly, ensuring the growth rates in the personal services sector at the regional level; thirdly, the formation of an economic environment to provide opportunities for the use of innovations in the development of both traditional and new types of personal services.