Estrategias empresariales y propensión exportadora de la industria agroalimentaria catalana y española

Abstract

In an increasing globalized environment, the agrofood firms’ competitiveness becomes a strategic need for future survival. Recent changes both in agrofood markets and consumers’ habits have encouraged firms to adopt adequate managerial strategies. The objective of this paper is to determine main factors affecting the exporting behavior of the agro-food firms. Data come from the Survey on Firms Strategies (ESEE). To achieve this objective, a model has been specified and estimated taking into account the characteristics of the database. The personnel qualification, the existence of foreign capital, the existence of potential benefits in foreign market and the firm’ age are the main factors explaining the agrofood firm decision to export. On the other hand, variables denoting firm size and domestic market concentration and saturation are more important to explain export intensity.