How Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes
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Published:2014-05-05
Issue:1
Volume:8
Page:
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ISSN:2355-6641
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Container-title:The South East Asian Journal of Management
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language:
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Short-container-title:S. E. Asian J. Manage.
Author:
Afiff Adi Zakaria,Furi Westi Noria,Mertoprawiro Denyza Wahyuadi
Publisher
Fakultas Ekonomi dan Bisnis Universitas Indonesia
Cited by
1 articles.
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