Tüketicilerin Mobil (TV) Uygulamalara Karşı Tutumlarının Davranışsal Niyetine Etkisi

Author:

ÇAVUŞOĞLU Süleyman,DAYANÇ KIYAT Gül Banu

Publisher

Balikesir Universitesi Sosyal Bilimler Enstitusu Dergisi

Reference45 articles.

1. Altunışık R., Coşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2010). Sosyal Bilimlerde Araştırma Yöntemleri, SPSS Uygulamalı (6. Bs.). Adapazarı: Sakarya Yayıncılık.

2. Alshibly, H. H. (2015). Investigating Decision Support System (DSS) Success: A Partial Least Squares Structural Equation Modeling Approach. Journal of Business Studies Quarterly, 6 (4), 56-77.

3. Babich, N. (2018). A Comprehensive Guide To Mobile App Design. 01 Temmuz 2020 tarihinde https://www.smashingmagazine.com/2018/02/comprehensive-guide-to-mobile-app-design/ adresinden erişildi.

4. Bagozzi, R. ve Yii, Y. (1988). On the Evaluation of Structure Equation Models. Journal of the Academy of Marketing Science, 16 (1), 74-94.

5. Bauer, H. H., Reichardt, T., Barnes, S. J. ve Neumann, M.M. (2005). Driving Consumer acceptance of mobile marketing: a Theoretical Framework and Empirical study. Journal of Electronic Commerce Research, 6 (3), 181-192.

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