The Role of Digital Tools in Raising Public Awareness of Family Planning Methods in Tanzania

Abstract

To address the various complications resulting from poor family planning, the government, and other stakeholders are tirelessly conducting campaigns that will boost awareness and the uptake of family planning methods in society. Apart from the traditional channels of disseminating family planning information such as the use of television and radio, much attention has been directed into the use of digital tools. Following this, the study aimed at examining the role of digital tools in raising public awareness of family planning methods in Tanzania. The study employed a mixed research design that gave out room for collecting and analysing data quantitatively and qualitatively. The main targeted population was the residents who are of reproductive age and a total of 100 residents were contacted. The data collected were analysed descriptively through the use of frequencies and tables. This part mostly included quantitative data. On the other hand, content analysis was applied in analysing the qualitative data. The findings relating to the general objective revealed that digital tools had the potential of playing a great role in disseminating information concerning family planning methods and other related campaigns. The findings revealed that the respondents preferred the use of digital tools in obtaining family planning information compared to the predominantly traditional channels such as television and radio. The study recommended putting more emphasis on the use of digital tools in disseminating family planning information rather than the predominantly traditional channels. In addition, the study recommended more training to the youth and those who are on reproductive health by conducting various social campaigns tailored in promoting awareness of family planning agendas.