Factual importance and self-significance of ideals in the cultural identification of European countries

Abstract

The research relevance is determined by the active growth of cultural exchanges in the context of globalisation, as well as the multifaceted phenomenon of European culture, which is often perceived differently within the continent and beyond. In this regard, scholars and artists are faced with the task of correcting the situation using a variety of methods. The study aims to prove the global role of values in the identification of European society based on the analysis of Ukrainian and international experience. The main research methods were ideographic and nomothetic methods of cultural studies, as well as methods of synthesis, abstraction, and generalisation. The examples of Norway, Finland, San Marino, Greece, Luxembourg, the United Kingdom, Lithuania, Ukraine, Switzerland, and Slovakia are used to study the promotion of national values with the support of the government to form a national identity. Values are seen as the key to preserving and deepening this identity and developing popular art forms in different geographical and ethnic regions of Europe. A parallel is drawn between economic development and the level of national identity, which leads to the conclusion that there is a directly proportional relationship between the two values. The practical significance of the study is the differentiation of the European cultural space and the study of the consequences of its impact on modern society and socio-political relations, which can be applied in the educational and political spheres, as well as benefit business leaders and employers