The potential of aroma textiles in North-East Romania

Abstract

In the last years in the textile industry there is a tendency of orientation towards products with added value. Recent research in the field has shown that the field of aroma therapeutic products is constantly growing due to their advantages: they are environmentally friendly and have beneficial effects on human health and well-being feeling. The present work aims to test the degree of acceptance and potential of aroma textiles (antimicrobial patches, flavoring sheets, anti-cellulite tights and flavoring sportswear) on the market. This research is a market study and comprises two studies: frequency analysis for each variable (22 variables were selected) and verification of working hypotheses (4 hypotheses were chosen) by analysis of variance – One-way ANOVA method. As a quantitative research method, the survey was used and a questionnaire with 26 questions as methodological tool was used. The results of this survey are based on the information provided by the respondents from North-East Romania. The answers included in the survey reflect what the respondents stated. In this study, the following significant aspects were highlighted: high confidence in aroma therapeutic products; the Romanians increasingly prefer textile products with added value, for their health benefits; most interviewees are willing to pay more for textile products with a relaxing effect.