Smart textiles perspective for the Romanian fashion industry-Reference-Cited by-同舟云学术

Smart textiles perspective for the Romanian fashion industry

Published:2020-12-10 Issue:06 Volume:71 Page:572-575
ISSN:1222-5347
Container-title:Industria Textila
language:
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Author:

MIHAI ORZAN CRISTIAN¹,ZARA IULIA-ADINA¹,FLORESCU MARGARETA STELA²,ORZAN OLGUŢA ANCA³

Affiliation:

1. Bucharest University of Economic Studies, Faculty of Marketing,Bvd. Dacia no. 41, 010374, Bucharest, Romania

2. Bucharest University of Economic Studies, Faculty of Public Administration and Management,Piata Romana, no. 6, 010374, Bucharest, Romania

3. University of Medicine and Pharmacy “Carol Davila”,Bvd. Eroii Sanitari no. 8, 050474, Bucharest, Romania

Abstract

Fashion companies started to use advanced technologies for their new collections to grow their business. Smart textilesadd value and differentiate products on the market. The application possibilities of smart textiles are often limited onlyby our creativity and imagination. But for the most part, modern wearables represent a narrow niche market. Weinterviewed twelve managers from different Romanian fashion brands. This research paper aims to show which is theopinion of Romanian fashion managers about smart textiles and if they have experience within this field. This study setsthe ground for future marketing research regarding the potential demand for smart clothing in Romania.

Publisher

The National Research and Development Institute for Textiles and Leather

Subject

Polymers and Plastics,General Environmental Science,General Business, Management and Accounting,Materials Science (miscellaneous)

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