Strategic SWOT – factor analysis of a textile company – a case study

Abstract

SWOT-Factor Analysis of a Textile Company is used to recognize and solve the problem of the constantly changing fashion market and to search for opportunities for the realization of textile products. To analyse the problem of the unresolved economic environment in the textile industry, it needs to follow the policies for sustainable development while developing and showing higher productivity and strengthening its market position. We used a survey and a SWOT-factor matrix. A survey related to the production of textiles and clothing was conducted, and the degree of importance of the respondents' answers and the position they hold in their work organization was determined. A SWOT-factor matrix has been compiled, eliminating the shortcomings of existing solutions in this field. Issues are analysed to describe the strengths and weaknesses of the company. A strategic intensity at level ρ 0.5 means that the company must adopt a conservative development strategy. A diagram of strategic quadrilateral and a diagram of specific strategies have been drawn up, and recommendations have been made for the company's work in the direction of its effective development. The company must adopt a conservative development strategy. For future work of study, it will be possible to control the actions taken and to give an accurate assessment of the performed analysis over a certain period.