Relevance of trust and satisfaction as mediators to behavioural intention of consumers towards online apparel shopping-Reference-Cited by-同舟云学术

Relevance of trust and satisfaction as mediators to behavioural intention of consumers towards online apparel shopping

Published:2023-08-30 Issue:04 Volume:74 Page:486-497
ISSN:1222-5347
Container-title:Industria Textila
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Author:

BAI G. VIDYA¹,BIRAU RAMONA²,HAWALDAR IQBAL THONSE³,FRANK DANIEL¹,NINULESCU PETRE VALERIU⁴,ARJUNAN R. VIJAYA⁵,BĂRBĂCIORU IULIANA CARMEN⁶

Affiliation:

1. Department of Commerce, Manipal Academy of Higher Education, Manipal. Karnataka, 576104, India

2. “Constantin Brâncuși” University of Târgu Jiu, Faculty of Economic Science, Târgu Jiu, Gorj, Romania

3. Department of Accounting & Finance College of Business Administration, Kingdom University, Bahrain

4. University of Craiova, Doctoral School of Economic Sciences, Craiova, Romania

5. Department of Computer Science and Engineering, Manipal Institute of Technology, MAHE, Manipal, Karnataka, 576104, India

6. “Constantin Brâncuși” University of Târgu Jiu, Faculty of Engineering, Târgu Jiu, Gorj, Romania

Abstract

The Internet is an integral part of every individual and is a means of business transaction, leading to the immense growth of e-commerce in all sectors. This research study evaluates the significance of attitude as a mediating variable between behavioural intention and overall satisfaction in apparel shopping using Partial Least Square – Structural Equation Modelling with a bootstrapping approach for evaluating the hypothesis. A total of 227 consumers were surveyed using a structured questionnaire and convenient sampling method with a cross-sectional method for collecting data. The hypothesis states that there is a significant relationship between overall satisfaction effect & attitude, reputation & trust, attitude & behavioural intention and trust & behavioural intention. Evidence of the partial mediation effect of attitude between overall satisfaction and behavioural intention is also identified. The findings indicate that the model is valid and has a good fit. Therefore, improved customer service and delivery service will help the corporate to uplift the endogenous latent variable of Behavioural Intention.

Publisher

The National Research and Development Institute for Textiles and Leather

Subject

Polymers and Plastics,General Environmental Science,General Business, Management and Accounting,Materials Science (miscellaneous)