Affiliation:
1. VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ
Abstract
Drones, which have recently grown in popularity and provide endless potential in a variety of fields, are a useful commercial tool in addition to being a fun hobby. This study aimed to analyze the direct effects of perceived trust, perceived speed, and problem awareness on positive word-of-mouth communication intention for drone-based delivery services. In addition, the effect of drone-based delivery service on positive word-of-mouth communication intention and whether consumers' positive word-of-mouth communication intentions for drone-based delivery service differ significantly by gender and generation were also analyzed. The online survey method was used to reach 433 people for the study. Many different statistical analyzes were used to analyze the obtained data. One-sample t-test, independent-group t-test and ANOVA were used to test the differences in consumers' WOM communication intentions according to control variables. As a result of the study, it was concluded that the positive effect of the drone-based delivery service on positive word-of-mouth communication intention was significant. It has also been concluded that perceived trust, perceived speed, and problem awareness have direct significant and positive effects on positive word of mouth communication intention for drone-based delivery services. However, no significant difference was found in the positive word of mouth communication intentions of consumers according to gender and generations. The results of the study were discussed and recommendations were provided.