Habitual word associations to colors as a possible factor in advertising.-Reference-Cited by-同舟云学术

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Habitual word associations to colors as a possible factor in advertising.

Published:1932-06 Issue:3 Volume:16 Page:277-287
ISSN:1939-1854
Container-title:Journal of Applied Psychology
language:en
Short-container-title:Journal of Applied Psychology

Author:

Dorcus Roy M.

Publisher

American Psychological Association (APA)

Subject

Applied Psychology

Link

http://psycnet.apa.org/journals/apl/16/3/277.pdf

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sentiment analysis based on frequency of color names on social media;Color Research & Application;2023-01-19

2. Partida de ajedrez en el Martirio de Santa Olalla de F. García Lorca: sinónimos contextuales del blanco y negro;Revista de literatura;2019-06-27

3. Red-Hot and Ice-Cold Web Ads: The Influence of Web Ads’ Warm and Cool Colors on Click-Through Rates;Journal of Interactive Advertising;2014-01-02

4. Comparative Analysis of Words and Pictures through Associations;Psychological Reports;1976-02

5. Single and multiple channel communication: A review of research and a proposed model;Audiovisual communication review;1961-11

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