Why consumers misattribute sponsorships to non-sponsor brands: Differential roles of item and relational communications.-Reference-Cited by-同舟云学术

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Why consumers misattribute sponsorships to non-sponsor brands: Differential roles of item and relational communications.

Published:2018-06 Issue:2 Volume:24 Page:125-144
ISSN:1939-2192
Container-title:Journal of Experimental Psychology: Applied
language:en
Short-container-title:Journal of Experimental Psychology: Applied

Author:

Weeks Clinton S.,Humphreys Michael S.,Cornwell T. Bettina

Publisher

American Psychological Association (APA)

Subject

Experimental and Cognitive Psychology

Link

http://psycnet.apa.org/journals/xap/24/2/125.pdf

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Shared Brand Equity;Journal of Advertising;2022-11-15

2. If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing;Sport Marketing Quarterly;2022-09

3. Sport scandal and fan response: the importance of ambi-fans;European Sport Management Quarterly;2021-04-12

4. Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation;Journal of Business Research;2021-01

5. Exploring newsjacking as social media–based ambush marketing;Sport, Business and Management: An International Journal;2020-09-02

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