Neoliberalisation through naming: place naming and shifting modes of housing production in Ankara

Abstract

Place names play an important role in neoliberal urban development. The naming of a housing estate, especially a gated community, is instrumental in constructing the image and intended sense of community of an estate. This paper scrutinises the naming of housing estates in Incek, one of the most prestigious suburbs of Ankara, Turkey. While development in the area began with middle-class housing cooperatives, today Incek is marketed as an idyllic landscape embodying high-rise luxurious gated communities. We show that the naming of the housing estates not only reflects but also contributes to the shift in the mode of production from housing cooperatives to gated communities built and marketed by large-scale companies. Additionally, the name Incek has come to refer to not only the official boundaries of the neighbourhood but a larger territory, which illustrates the unfixed nature of toponyms in terms of location. Finally, the paper shows that there is a reciprocal relationship between the toponym and the image of a particular district, which can affect the functions and activities that flourish within it.