1. Factors impacting consumer choice of dispenser and hearing aid brand: Use of ALDs and computers.;Kochkin;Hear Rev,2002
2. 25-year trends in the hearing health market.;Kochkin;Hear Rev,2009
3. Survey explores how dispensers use and choose their preferred hearing aid brands.;Johnson;Hear J,2007
4. Statistically-derived factors of varied importance to audiologists when making a hearing aid brand preference decision.;Johnson;JAAA,2009
5. Advertising and Its Mental Laws;Adams,1916