Metaphoric Conceptualization of Social Reality in the Language of News Media

Abstract

Today, social reality can hardly be viewed as the one-state-one-nationone language ideological framework (Bauman and Briggs, 2003). The modern multilingual and multicultural communities are inclined to examine social reality in a multiple variety of socio-economic and political manifestations and forms. To understand how social reality can be explored through examining certain socio-political processes in a country, the present paper aims at analysing the role of conceptual metaphor in cases when political scandals, involving corruption charges of high-ranking officials in Latvia are considered. For this purpose, the present study has focused on the analysis of selected commentaries that deal with corruption charges which were revealed in December 2019 issues of the magazine IR. The Latvian-origin weekly magazine IR was selected deliberately because; on the one hand, it has an enormous influence on how social reality is constructed and perceived by Latvian citizens. On the other hand, it was important to reveal that the evidence-based theoretical premises on the relationship between metaphor and society in the English language are applicable and work cross-linguistically in Latvian. The research presents a case study type. With the focus on the conceptualization of corruption-related social problems, selected discursive practices that dealt with the corruption cases being revealed by the news medium IR were considered. The results demonstrated that the journalists of the commentaries tend to take a critical discourse perspective on the representation of corruption-related issues and political events, which can be represented at the levels of abstraction. Conceptual metaphors contributed to mental representations of political issues and communication of social reality by conveying additional negative evaluation of such an inherently derogatory concept as corruption. The metaphors CORRUPTION IS DIRT, CORRUPTION IS GARBAGE, CORRUPTION IS NUCLEAR DISASTER, CORRUPTION IS A DISEASE also fulfil a cognitive function, helping to understand the concept of corruption in terms of another more concrete concept. The use of metaphors in the commentaries may have causal effects such as bringing about changes in the readers’ knowledge, beliefs and attitudes.