A Bayesian Truth Serum for Subjective Data

Author:

Prelec Dražen1

Affiliation:

1. Massachusetts Institute of Technology, Sloan School of Management, E56-320, 38 Memorial Drive, Cambridge, MA 02139, USA.

Abstract

Subjective judgments, an essential information source for science and policy, are problematic because there are no public criteria for assessing judgmental truthfulness. I present a scoring method for eliciting truthful subjective data in situations where objective truth is unknowable. The method assigns high scores not to the most common answers but to the answers that are more common than collectively predicted, with predictions drawn from the same population. This simple adjustment in the scoring criterion removes all bias in favor of consensus: Truthful answers maximize expected score even for respondents who believe that their answer represents a minority view.

Publisher

American Association for the Advancement of Science (AAAS)

Subject

Multidisciplinary

Reference37 articles.

1. Surveying Subjective Phenomena 1984 I and II

2. Experts in Uncertainty 1991

3. A formalized scoring rule has diverse uses: training as in psychophysical experiments ( 32 ); communicating desired performance ( 33 ); enhancing motivation and effort ( 34 ); encouraging advance preparation as in educational testing; attracting a larger and more representative pool of respondents; diagnosing suboptimal judgments ( 4 ); and identifying superior respondents.

4. R. Winkler, J. Am. Stat. Assoc.64, 1073 (1969).

5. W. H. Batchelder, A. K. Romney, Psychometrika53, 71 (1988).

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