The (in)ability of consumers to perceive greenwashing and its influence on purchase intent and willingness to pay
Author:
Publisher
AOSIS
Subject
General Economics, Econometrics and Finance,General Business, Management and Accounting
Reference66 articles.
1. “Green” wine packaging: targeting environmental consumers
2. It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions;International Journal of Wine Business Research;2024-06-28
2. Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry;Sustainability;2024-03-26
3. Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging;Frontiers in Psychology;2024-03-14
4. Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy;Journal of Cleaner Production;2024-01
5. Determinants of green purchase behaviour of university students in South Africa;Economics and Environment;2023-12-22
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