STRUCTURAL CHARACTERISTICS OF THE ENGLISH-LANGUAGE BRANDING TERMINOLOGY PRESENTED IN THE DOCUMENTS OF WORLD INTELLECTUAL PROPERTY ORGANIZATION-Reference-Cited by-同舟云学术

STRUCTURAL CHARACTERISTICS OF THE ENGLISH-LANGUAGE BRANDING TERMINOLOGY PRESENTED IN THE DOCUMENTS OF WORLD INTELLECTUAL PROPERTY ORGANIZATION

Published:2023-08-17 Issue:3 Volume: Page:38-42
ISSN:2710-3838
Container-title:Herald of Polotsk State University. Series A. Humanity sciences
language:
Short-container-title:Herald of Polotsk State University. Series A. Humanity sciences

Author:

ZIANKO M.¹^ORCID

Affiliation:

1. Yanka Kupala State University of Grodno

Abstract

The research of the structural characteristics of terminology is determined by the importance of identifying the peculiarities of the fixation of scientific knowledge in the formal structure of terms of a certain language for special purposes (LSP). The analysis of the formal structure of English-language terms reflecting the system of branding concepts has shown that the terms-phrases prevail in the studied terminology. One-word terms are not numerous and are mainly of the suffixal type. Among the affixal derivatives the terms of the suffixal type prevail. The most productive structural model of terms-phrases is a two-component attributive-prepositive phrase with adjunction. The presence of regularly repeated basic term elements can serve as a basis for the categorization of concepts. The presence of a commonality of attributive term elements in various terminological nests is considered as a system-forming factor within a spontaneously forming term system. The identification of logical-conceptual relationships between term elements can serve as a basis for the hierarchical organization of branding terminology.

Publisher

Polotsk State University

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