Effects of News Stereotypes on the Perception of Facial Threat

Abstract

The human face is central to social interactions and therefore of primary importance in social perception. Two recent discoveries have contributed to a more thorough understanding of the role of news stereotypes in the perception of facial threat: First, social-cognition research has revealed that automatically activated stereotypes influence the perception of facial threat. Individuals holding hostile stereotypes toward dark-skinned outgroup members perceive ambiguous dark-skinned faces as more hostile than similar light-skinned faces. Second, media-stereotyping research has found that the media can influence individuals’ automatically activated stereotypes. Combining these two findings, it was hypothesized that reading tabloid articles about crimes committed by dark-skinned offenders would increase the perceived facial threat of meeting dark-skinned strangers in a subsequent situation. This hypothesis was tested in a laboratory experiment. Participants read crime articles where cues indicating (dark) skin color were mentioned or not. The results showed that reading about dark-skinned criminals increases the perceived facial threat of dark-skinned strangers compared with light-skinned strangers.