Liking a Sexual Character Affects Willingness to Have Casual Sex

Abstract

Abstract. The aim of the present study was to investigate individual differences in the influence of the likability of a sexual female main character on women’s willingness to have casual sex with a stranger. Specifically, we studied the moderating role of relationship status (Experiments 1 and 2) and satisfaction with one’s relationship or with being single (Experiment 2). Women (aged 18–30), who were single or in a relationship, watched an erotic scene with a likable or unlikable sexual female main character who had casual sex. In both experiments, women in a relationship were less willing to have casual sex than single women, after they had seen a likable sexual female character. However, an unpredicted effect was found in Experiment 2. After seeing an unlikable sexual female character, women who were dissatisfied with their relationship or with being single were more willing to have casual sex than their satisfied counterparts.