An Explication of Identity Shift Theory

Author:

Carr Caleb T.1ORCID,Kim Yeweon2,Valov Jacob J.3,Rosenbaum Judith E.4ORCID,Johnson Benjamin K.5ORCID,Hancock Jeffrey T.6,Gonzales Amy L.2

Affiliation:

1. School of Communication, Illinois State University, Normal, IL, USA

2. Department of Communication, University of California – Santa Barbara, CA, USA

3. Department of Communication Arts, University of Wisconsin – Madison, WI, USA

4. Department of Communication and Journalism, University of Maine, Orono, ME, USA

5. Department of Advertising, University of Florida, Gainesville, FL, USA

6. Department of Communication, Stanford University, CA, USA

Abstract

Abstract. First articulated in 2008, the concept of identity shift refers to the process of self-transformation that is the result of intentional self-presentation in a mediated context. As research into identity shift has become increasingly prevalent, our understanding of the concept’s mechanisms and constraints has become more detailed and in depth. We now have a greater understanding of the process and limitations of identity shift: an understanding sufficient to begin articulating a theory of identity shift that explains and predicts the intrapersonal effects of mediated self-presentations. The present work advances such a theory. We begin by summarizing and synthesizing extant identity shift work – including published articles, presented manuscripts, and unpublished research – to better understand the identity shift process. We then use this synthesis to articulate an initial theory (identity shift theory; IST) that specifies the processes, conditions, constraints, and effects of identity shift based on personal, psychological, and communicative characteristics. Ultimately, the advancement of identity shift theory can inform future research and practice into the implications of online self-presentation for self-effects.

Publisher

Hogrefe Publishing Group

Subject

Applied Psychology,Communication,Social Psychology

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