Does Self-Associating a Geometric Shape Immediately Cause Attentional Prioritization?

Abstract

Abstract. In many cognitive tasks, stimuli associated with one’s self elicit faster responses than stimuli associated with others. This is true for familiar self-representations (e.g., one’s own name), for new self-associated stimuli, and for combinations of both. The current research disentangles the potential of self- versus stranger-representations for familiar, new, and paired (familiar + new) stimuli to guide attention. In Study 1 ( N = 34), responses to familiar and new self- versus other representations were tested in a dot-probe task with a short stimulus-onset asynchrony (SOA; 100 ms). Study 2 ( N = 31) and Study 3 ( N = 35) use a long SOA (1,000 ms) to test whether the findings are mirrored in inhibition of return (IOR). We observe significant performance differences for targets following self- versus stranger-associated stimuli (i.e., a cuing effect or IOR depending on the SOA length), yet only when familiar representations are present. This indicates that, under conditions of attentional competition between self- and stranger-representations, familiar self-representations impact the distribution of attention while new self-representations alone do not.