Is Gamification a Suitable Means to Improve Applicant Reactions and Convey Information During an Online Test?

Abstract

Abstract: This study examined whether gamification of a computer-based cognitive ability test can positively influence applicant reactions. The gamification used a job-related storyline, avatars, and information games that were designed not only to increase enjoyment but also to convey information about the job. 212 participants completed either the gamified or the non-gamified test and answered questions concerning applicant reactions. The results showed that gamification can be used to playfully provide information about the organization and job during an assessment and, thus, can enhance perceived clarity about what to expect in a job. Additionally, the gamified assessment was rated higher on opportunity to perform compared to its traditional version, while no differences were found between the two tests for fairness, job relatedness, and enjoyment.