Is Obama’s Win a Gain for Blacks?

Abstract

Many have questioned what Barack Obama’s victory in the 2008 presidential election means for prejudice and intergroup relations in the United States. In this study, we examined both explicit and implicit prejudice toward African Americans prior to and immediately following the election of the first African American to the nation’s highest office. Results indicated that implicit prejudice (as measured by an IAT) decreased following Obama’s victory, though explicit prejudice remained unchanged. The results are discussed in terms of the malleability of implicit attitudes, race relations, and the impact an Obama presidency and other positive exemplars may have on intergroup relations.