Look at Yourself!

Abstract

Previous research ( Libby, Shaeffer, & Eibach, 2009 ) has established that a third-person (external) visual perspective elicits more abstract processing than a first-person (inner) perspective. Because many moral principles constitute abstract psychological constructs, we predicted that they should weigh more heavily when people adopt a third-person visual perspective. In two experiments we show that a third- (vs. first-) person visual perspective leads to harsher judgments of one’s own morally questionable actions. Moreover, we demonstrate that this effect can be partially explained by level of mental construal. The present research suggests that simple visual perspective techniques may be used to promote moral behavior.