Biased Social Comparison in the Moment of Crisis

Author:

Kulesza Wojciech1ORCID,Dolinski Dariusz2ORCID,Muniak Paweł1ORCID,Winner Daisy3,Izydorczak Kamil2ORCID,Derakhshan Ali4ORCID,Rizulla Aidana5ORCID

Affiliation:

1. Department of Psychology in Warsaw, Centre for Research on Social Relations, SWPS University of Social Sciences and Humanities, Warsaw, Poland

2. Department of Psychology in Wroclaw, Centre for Research on Social Behavior, SWPS University of Social Sciences and Humanities, Wroclaw, Poland

3. Dean's Office, School of Public Health, Brown University, Providence, RI, USA

4. Department of English Language and Literature, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran

5. Department of General and Applied Psychology, Al-Farabi Kazakh National University, Almaty, Kazakhstan

Abstract

Abstract. The better-than-average effect (BTAE) is a mechanism where people perceive oneself as better than others. The BTAE could be one of the phenomena explaining why people follow – in the moment of a global health crisis – guidelines (“I am superior to others, and I [will]) take extra precautions, e.g., a vaccine shot”). In this paper, we investigate the BTAE with 3,066 respondents. In Study 1, in all countries, across two measurements in time, the BTAE was present: Participants rated their involvement in self-protection as greater in comparison to others. Study 2 replicated this effect, proving its robustness. Participants estimated their willingness to vaccinate as higher than others. The BTAE was a significant predictor of willingness to vaccinate.

Publisher

Hogrefe Publishing Group

Subject

General Psychology,Sociology and Political Science,Arts and Humanities (miscellaneous),Social Psychology

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