Contributions of the collective subject discourse methodology (CSD) for the Strategy Research as practice

Abstract

This essay reflects on the CSD methodology in studies of the strategy as a social practice, considering as one of the main challenges the methodological procedures of this field of study. Firstly, the origin of the strategy is contextualized as a social practice, focusing then the CSD methodology, emphasizing the construction of collective thought and the presence of the subject-that-talk. It is reflected on the CSD as a possible method for strategizing research that reveals the social skills focused on the subject providing an understanding from social representations. From this discussion emerge approaches suggesting this methodology as a candidate for contribution to the research on this phenomenon because of its conceptual juxtapositions.