Lokacija splošne knjižnice

Abstract

Purpose: The paper discusses the significance and effects of the location of a public library on its use and on the environment in which it operates. The research was con­ducted as a case study of Pobrežje Library, a branch of Maribor Public Library, after relocation to a shopping centre. Methodology/approach: To assess the impact on library use after relocation, we ana­lysed statistical data from the Cobiss3/Izpisi segment of library automation system. Through a content analysis of semi-structured interviews with the head of Pobrežje Library and with representatives of seven business entities in the shopping centre, we obtained the opinion on perception and acceptance of the library among the users, as well as opinions on the influence the library might have on the turnover of other busi­nesses in the shopping centre. Results: The results of the research show a significant increase of new memberships and usage of the Pobrežje Library at its new location. The increase was also significant after comparing the data to other similar branches of the Maribor Public Library. Ac­cording to the head librarian of Pobrežje Library, the users’ perceptions regarding the location of the library in the shopping centre are generally positive, though certain concerns are also noted. The majority of interviewed representatives of business enti­ties in the shopping centre believe that the library has some positive business impact and they see the possible future benefits of the library as a business neighbour. Research limitation: A short research period (only eleven months) after the relocation of Pobrežje Library (from October 2022 to August 2023). The pre-relocation period was influenced by COVID-19 measures, which affected library use and commercial busi­nesses. Originality/practical implications: The results of this case study may be valuable for strategic placement planning, when considering shopping centres as locations for public library branches.