Engaging bioscientists in science communication: Evidence from an international survey

Abstract

Background: Exchanges between scientists and nonscientists are critical to realizing the social value of basic research. These exchanges rest in part on the willingness and ability of scientists to engage effectively in science communication activities. In this paper, we discuss the perception and willingness of basic scientists in the biological and biomedical fields to engage in science outreach. Methods: The analysis is based on qualitative data collected as part of a survey on the social value of basic research and is framed by the theory of planned behavior. This is a well-established theory of human behavior that relies on the premise that a person’s intention to engage in a behavior is the single best predictor of whether that person will in fact engage in that behavior. Results: Our data show that, while bioscientists maintain a positive attitude towards science communication, their intentions are influenced by some negative feelings with regard to how nonscientists react to science communication efforts. Interactions with institutional actors, governmental bodies and the public are particularly problematic. On the other hand, interactions with clinicians and patients are framed in positive terms. Finally, some study participants raised concerns as to their ability to communicate science effectively, the availability of time and resources, and the lack of proper rewards, particularly in terms of career advancement, for those who engage in science efforts. Conclusions: Our findings suggest that bioscientists' intentions to engage in science communication efforts must be better studied to develop empirically-informed interventions to increase scientists’ participation in science outreach efforts.