Sustainable economic development through strategic planning, environmental sustainability, innovation, and learning in community enterprises: evidence from Ranong Province, Thailand

Abstract

Background This study explores the factors influencing the performance of community enterprises in Ranong Province, Thailand. Drawing on a literature review, the research focuses on the role of strategic marketing, green supply chain management, innovation capabilities, organizational learning, social entrepreneurship, and destination vulnerability in shaping the performance and competitiveness of these enterprises. The study aims to provide insights into how community enterprises can enhance their performance and contribute to the sustainable development of the region. Methods The findings were based on data collected from 460 community enterprise operators in Ranong province. The data was acquired through questionnaires and in-depth interviews using a combination of qualitative and quantitative research techniques. Results The findings of this study suggest that strategic marketing plays a crucial role in helping community enterprises identify opportunities, develop unique value propositions, and respond to dynamic market trends. Green supply chain management emerges as an important factor for community enterprises to consider, as adopting environmentally friendly practices can improve their reputation, attract loyal customers, and enhance their overall performance. Innovation capabilities are identified as essential for community enterprises to stay competitive and adapt to changing market conditions. Organizational learning and the establishment of communities of practice are found to be critical for fostering knowledge sharing and enhancing employee skills, thus improving organizational performance. Social entrepreneurship can enable community enterprises to leverage their social missions and differentiate themselves from competitors, while destination vulnerability assessment can help them build resilience and ensure long-term sustainability. Conclusions This study contributes to the understanding of the influences on the performance of community enterprises in Ranong Province and offers practical implications for entrepreneurs, policymakers, and local communities. By focusing on these key areas, community enterprises can improve their performance, achieve sustainable growth, and make a positive impact on their communities and the environment.